B2B Archives - Marketing al Dente

By Rocco Sannelli February 1, 2018July 10, 2019

Understanding the marketing funnel: quick overview

The marketing funnel is a great way to graphically represent what happens when the lead gen machine is on. It is also a good framework to plan and execute campaigns … Continue reading Understanding the marketing funnel: quick overview

By Rocco Sannelli January 28, 2018July 10, 2019

5 B2B Digital Marketing Hacks to Drive Growth on a Budget

When everyone is competing for the same traffic, but only some have large budgets dedicated to drive traffic, most B2B and B2C marketers need to get ‘hacky’ in order to attract prospects.