About this course
You might be familiar with Scott Brinker’s famous marketing technology (martech) landscape slide.
Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time.
By early 2018, Brinker had updated it with almost 2,000 more vendors — that’s nearly 7,000 marketing software companies fighting for the same buyers’ attention.
Syllabus – What you will learn from this course
In this 1-day course we’ll discuss the most used pieces of software, free tools and hacks for modern marketing organizations to win in today’s enterprise SaaS space.
With marketing and technology becoming so intertwined, marketers are having to become ever more intentional about the software they choose. The “shiny penny” approach (focus all your attention on the hottest tools in the market) or “head in the sand” approach (fall victim to analysis paralysis and avoid choosing any tools) are no longer viable.