When you’re striving for aggressive growth in marketing, using OKRs to set goals and track results is a must. OKRs help you define what to focus on, and what does … Continue reading These are the Marketing OKRs you should be focusing on
The marketing funnel is a great way to graphically represent what happens when the lead gen machine is on. It is also a good framework to plan and execute campaigns … Continue reading Understanding the marketing funnel: quick overview
Thinking about a career in marketing? That’s great, but do you actually know what that means? Way too many students of business or marketing love the idea of working in … Continue reading “What’s the right marketing job for me?” Probably, not the one you think.
Gone are the days of the year long projects, such as website redesigns whose end was never in sight. Modern marketing teams have borrowed the Agile methodology from the engineering … Continue reading Does your marketing team need to be ‘agile’? The short answer is yes