No time for intros. Let’s jump right into it!
1. Hybrid professionals needed
It’s not just about UX anymore, you need someone who can do both: create a digital journey that translates into seamless experiences for users AND come up with the specs and designs for the interface attached to it. Some people call this a hybrid professionals, others refer to them as unicorns. It’s not gonna be easy, and you’ll need to compromise a little, but you can’t afford to have one without the other anymore.
2. UI without UX
“Wait a minute, didn’t you just say that we need UX and UI in the same professional?”. Yes, BUT think about Alexa, and Google home, and the Apple Homepod. What do these toys have in common? Experience without interface. So, yes, there’s gonna be a lot of applications that won’t require design, as long as they run on voice activated AI devices. Something to keep in mind.
3. AR is the new VR
It’s hard to understand why even though the highly anticipated virtual reality has finally become a reality, no one seems to care much. What I’m trying to say is that, yes VR is here, but real-life applications are still far from being widespread or common.
Augmented reality (AR) on the other hand (remember Pokemon go?) has silently made its way into our phones and it is definitely here to stay. You can know convert currencies by looking at a receipt through your smartphone camera, measure your living room and actually figure out how that couch you saw online would look like in there. What about your products, services, websites? Can they use a little bit of AR?
But not just because it’s trendy of course. You should do it only if it ends up adding value to your audience.
4. Between UX, UI, AR, AI, who’s doing the research?
Your new UX researcher, of course.
As UX/UI professionals get busier and busier with augmented reality, artificial intelligence-powered speakers, and more, companies will need to find someone to take care of the research. Things like listening in on sales and support calls, interviewing customers, testing competitors’ solutions and identifying gaps in your product offering.
Sometimes the best UX researchers are junior professionals with a background in UX and/or product management.
What else is out there? What did we miss? (a lot for sure!).